Average costs of intervention arm (pound sterling 2015–16)
| Activities | Activities | Average cost per ward (SD) n=46 | Average cost per baby (SD) n=5398 |
| Set up | Preparation of booklets describing the scheme | £336 (0) | £2.86 (0) |
| Design of intervention | £96 (0) | £0.82 (0) | |
| Development of the website with information about the scheme—including the postcode calculator | £64 (0) | £0.55 (0) | |
| Procurement of the vouchers from vendors (supermarkets and Love2shop) | £39 (0) | £0.33 (0) | |
| Initial local engagement | £426 (371) | £7.34 (9.17) | |
| Advertisement | £394 (0) | £3.36 (0) | |
| Training/Induction sessions for health visitors and midwives | £131 (70) | £1.65 (1.22) | |
| Delivery | Vouchers | £7453 (5028) | £64.44 (18) |
| Processing time for claim forms | £317 (214) | £2.74 (0.77) | |
| Information packs (including the booklets describing the scheme) | £283 (148) | £3 (1.46) | |
| Delivery of letters to mothers | £189 (122) | £2.10 (0.76) | |
| Costs of telephone, texts for processing claims | £166 (0) | £1.41 (0) | |
| Processing time for applications to join the NOSH scheme | £93 (60) | £0.84 (0.30) | |
| Total cost | £9989 (5538) | £91.45 (22.38) | |
NOSH, Nourishing Start for Health.