No advertising to the public |
No free samples or gifts to mothers |
No promotion of products in healthcare facilities |
No contact of mothers by company representatives |
No gifts or samples to health workers |
No baby pictures idealising formula |
No unsuitable products such as sweetened condensed milk to be promoted for babies |
Information to health workers to be scientific |
All information to be objective and to explain the benefits and superiority of breastfeeding |
Health professionals to disclose to their institution any fellowships, research grants, or conferences provided by baby food manufacturers |
Manufacturers and distributors to comply with above even if country has not implemented the Code |
Professional groups, non-governmental organisations and individuals to inform manufacturers, distributors and governments of activities violating the Code |
↵* The Code covers the marketing of all breast milk substitutes, foods and products such as bottles and teats.9