Proportion of food advertisements that met the FSA definition of “less healthy” in Canada and the UK
| Healthfulness | Canada, n (%) | UK, n (%) | ||||
| All food related ads | Food related ads OPAT 2–11 year olds | Food related ads OPAT 2–17 year olds | All food related ads | Food related ads OPAT 4–9 year olds | Food related ads OPAT 4–15 year olds | |
| Less healthy | 1234 (65.7) | 51 (60.0) | 78 (60.0) | 542 (54.5) | 60 (51.7) | 74 (61.2) |
| Fisher’s exact test p value | 0.29* | 0.15† | 0.55* | 0.12† | ||
FSA, UK Food Standards Agency; OPAT, “of particular appeal to”.
*Comparing advertisements “of particular appeal to” younger children (2–11 or 4–9 year olds) with advertisements not “of particular appeal to” them using Fisher’s exact test.
†Comparing advertisements “of particular appeal to” all children (2–17 or 4–15 year olds) with advertisements not “of particular appeal to” them using Fisher’s exact test.