Food and food related advertisements in Canada and UK by food category
| Food category | Canada, n (%) | UK, n (%) | ||||
| All food related ads | Food related ads OPAT 2–11 year olds | Food related ads OPAT 2–17 year olds | All food related ads | Food relatedads OPAT4–9 yearolds | Food relatedads OPAT4–15 yearolds | |
| Beverages | 241 (10.4) | 11 (10.5) | 21 (13.8) | 215 (15.8) | 17 (12.2) | 19 (13.2) |
| Fisher’s exact test p value | 1.00* | 0.17† | 0.26* | 0.47† | ||
| Milk and milk products | 247 (10.7) | 8 (7.6) | 14 (9.2) | 73 (5.4) | 14 (10.1) | 12 (8.3) |
| Fisher’s exact test p value | 0.42* | 0.68† | 0.02* | 0.11† | ||
| Fruits, vegetables and juices | 26 (1.1) | 2 (1.9) | 1 (0.7) | 77 (5.6) | 6 (4.3) | 6 (4.2) |
| Fisher’s exact test p value | 0.33* | 1.00† | 0.57* | 0.57† | ||
| Salty snacks | 7 (0.3) | 0 | 0 | 0 | 0 | 0 |
| Fisher’s exact test p value | 1.00* | 1.00† | −* | −† | ||
| Grain products | 249 (10.8) | 12 (11.4) | 20 (13.2) | 182 (13.3) | 30 (21.6) | 32 (22.2) |
| Fisher’s exact test p value | 0.75* | 0.34† | 0.005* | 0.002† | ||
| Meat and alternatives | 24 (1.0) | 1 (1.0) | 2 (1.3) | 15 (1.1) | 1 (0.7) | 1 (0.7) |
| Fisher’s exact test p value | 1.00* | 0 (0.95)† | 1.00* | 1.00† | ||
| Butter, margarine and spreads | 0 | 0 | 0 | 18 (1.3) | 1 (0.7) | 1 (0.7) |
| Fisher’s exact test p value | −* | −† | 1.00* | 0.71† | ||
| Sweets and candy | 211 (9.1) | 7 (6.7) | 6 (3.9) | 97 (7.1) | 6 (4.3) | 9 (6.3) |
| Fisher’s exact test p value | 0.49* | 0.02† | 0.22* | 0.86† | ||
| Chewing gum | 11 (0.5) | 2 (1.9) | 1 (0.7) | 0 | 0 | 0 |
| Fisher’s exact test p value | 0.09* | 0.53† | −* | −† | ||
| Sauces, stocks and condiments | 43 (1.9) | 7 (6.7) | 6 (3.9) | 99 (7.3) | 12 (8.6) | 12 (8.3) |
| Fisher’s exact test p value | 0.003* | 0.06† | 0.49* | 0.61† | ||
| Meals | 818 (35.3) | 35 (33.3) | 59 (38.8) | 219 (16.0) | 29 (20.9) | 29 (20.1) |
| Fisher’s exact test p value | 0.75* | 0.38† | 0.11* | 0.19† | ||
| Restaurants | 329 (14.2) | 19 (18.1) | 20 (13.2) | 0 | 0 | 0 |
| Fisher’s exact test p value | 0.25* | 0.81† | −* | −† | ||
| Food stores | 109 (4.7) | 1 (1.0) | 2 (1.3) | 370 (27.1) | 23 (16.5) | 23 (16.0) |
| Fisher’s exact test p value | 0.06* | 0.04† | 0.002* | 0.001† | ||
| All food related adverts | 2315 (100) | 105 (100) | 152 (100) | 1365 (100) | 139 (100) | 144 (100) |
OPAT, “of particular appeal to”.
*Comparing advertisements “of particular appeal to” younger children (2–11 or 4–9 year olds) with advertisements not “of particular appeal to” them using Fisher’s exact test.
†Comparing advertisements “of particular appeal to” all children (2–17 or 4–15 year olds) with advertisements not “of particular appeal to” them using Fisher’s exact test.