RT Journal Article SR Electronic T1 NHS Direct: virtually engaged JF Archives of Disease in Childhood JO Arch Dis Child FD BMJ Publishing Group Ltd and Royal College of Paediatrics and Child Health SP 57 OP 59 VO 89 IS 1 A1 N J McLellan YR 2004 UL http://adc.bmj.com/content/89/1/57.abstract AB In the five years since its launch in March 1998, NHS Direct in England and Wales has established itself as the world’s largest provider of telephone healthcare advice. NHS Direct now handles over half a million telephone calls and NHS Direct Online half a million on-line transactions every month.1 Consistently 30–40% of calls to the telephone service are about children.