Breast feeding is an unequalled way of providing ideal food for the healthy growth and development of infants. It is also an integral part of the reproductive process, with important implications for the health of mothers. As a global public health recommendation, infants should be exclusively breast fed for the first 6 months of life to achieve optimal growth, development and health.¹ To promote this, the Baby-Friendly Hospital Initiative was launched in 1991 by Unicef and the World …