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Like many words with an implicit sense of drama, ‘milestones’ has become something of an overused term, a ‘millstone’, if you will. There are occasions, though, where it is fully justified and, by chance, this month’s issue describes events and studies to which the epithet can rightly be applied. I therefore make no apology in risking cliché on this occasion
The end of formula milk advertising in Archives
In 1981, the WHO and Unicef launched the International Code of Marketing of Breastmilk Substitutes, guidance aimed to ban advertising of these products to the public. It stipulated that all milks that may replace breastmilk in the first 3 years of life, including infant formula, follow-on formula, specialist products and milks marketed for toddlers, as well as foods marketed for children under 6 months old, be known as ‘substitutes’. It was hoped that the ban would be upheld by law globally, but, the anticipated changes failed to materialise. Though the UK restricts marketing of infant formula to the general public, it allows advertising of specialist products to be marketed to health professionals providing the information is scientific and factual in the view of the advertiser. …
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