Article Text

CHILDREN AND MEDIA
  1. D M Dagnaud1
  1. 1CNRS/EHESS, Institut Marcel Mauss, Paris, France

Abstract

The media are posing as a stimulant of modern life, as a companion in everyday life. Their hold does not extend only over leisure time, it also widely overflows on times of constraints. They are taking approximately 6 h a day for a French teenager (not including cross-checks when several media are practised at the same time), 7–8 h for an American teenager.

They are fulfilling multiple uses—information, relaxation, escape, stirring in unison with the world, etc: works are plentiful about the uses and rewards of media and they display a great eclecticism in expectations and motives of satisfaction.

They offer a cultural bath of differentiation and construction of identity under the aegis of merchant economy. They appear as a pole of differentiation with regard to the world of adults. A vector of identity marking against peer groups. A pole of distinction with respect to school culture.

The media advertising sphere has been astutely able to take advantage of aspirations to identity among young people, offering those age brackets a whole range of products, which does not stop getting enlarged, diversified and renewed. Such a merchant onslaught has proved to be paying off: nowadays, children and teenagers will give an overwhelming majority to commercial radios and TV channels, particularly to those that are addressing them—in France public media have shown but a modest interest in the young public. The link with advertising, hence the offer of products for young classes consumption, is continuous.

Statistics from Altmetric.com

Request permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.