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Postcard from Down Under
No smoke without ads?
  1. I D Wacogne
  1. Dr Wacogne was on secondment at the Royal Children’s Hospital, Brisbane for two years and is now completing his SpR training at the North Staffordshire Hospital, UK.

https://doi.org/10.1136/adc.87.4.271

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    Reading a British magazine imported into Australia I suddenly noticed the profusion of cigarette advertisements. Smoking advertising has been banned in Australia since the early nineties and its absence—like the resolution a headache or the departure of an unwelcome guest—is refreshing but soon forgotten.

    The BMJ Publishing Group has a whole journal, Tobacco Control, devoted to smoking and related issues. I'd recommend anyone with a social conscience and a sense of humour to read their editorial following Nottingham University’s acceptance of cash from British American Tobacco with which to establish a chair of International Business Ethics.1 Much research is published there and elsewhere, but I'd like to make a couple of observations from my time in Australia.

    Firstly, it hasn't been immediately obvious to me that fewer people are smoking. In fact, visitors from the UK feel that there are more, …

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