© 2004 BMJ Publishing Group & Royal College of Paediatrics and Child Health
LEADING ARTICLE
Community paediatrics
Community paediatrics in crisis
Correspondence to:
Correspondence to:
Dr M Mather
Consultant Community Paediatrician, Bexley Primary Care Trust, London, UK; mary.mather@bexley.nhs.uk
Primary care trusts are advertising; is anyone listening?
Keywords: community paediatrics; primary care trusts
| The first 150 words of the full text of this article appear below. |
To the armchair pundit, advertisements are always a useful antidote to the soporific parts of the scientific journal or television programme. Brief, dramatic, witty, or sentimental, they painlessly separate us from our hard earned cash. Advertising for new consultants is less sophisticated, subtle, or humorous, remaining largely reliant on "glorious countryside and local good schools" which are apparently endemic in all corners of the British Isles. However, the study of consultant advertisements can be illuminating and should be introduced to all junior doctors as a special study module, since they give invaluable information about how commissioners propose to invest scarce health resources on local children. Have paediatricians read the subliminal messages?
Every year, over 300 substantive consultant posts in paediatrics are advertised in the British Medical Journal. For the past five years, approximately 40% have been for community, neurodisabilty, or ambulatory posts. No other paediatric specialty gets
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